Synergy Leadership Group provides highly specialized Brand Activation services in the key areas of strategic planning, storytelling, design, and branding.  Our brand storytelling makes an emotional connection with customers through word and design. Brand Activation provides our clients with the story, tag lines, visuals, textures, images, icons, sounds, colors, symbols, and other tools they need to tell a consistent brand story to a global community. We provide a strategic plan to optimize the execution of the brand story.

Internal and external branding
Our Brand Activation approach involves employees in the development of the brand story. So that when it is time to launch, they have ownership in the plan and serve as brand advocates to their customers.  We want to involve them in the kind of brand storytelling that when completed, they are proud to take the brand activation plan home and share it with members of their family.

Strategic Planning
The mere act of creating a well-defined plan and sharing it with a company aligns your organization behind your stated goals and objectives and greatly increases the likelihood you will accomplish your goals.  Our strategic plans are not placed high on a dusty shelf.  Our plans are on-line, interactive, user friendly, and subject to continuous improvement.

Storytelling
Storytelling is the art of helping customers, prospects, and employees understand what it is we are selling in a way that makes a memorable and lasting emotional connection.  Storytelling is about helping people understand how they can benefit from buying our product or service.  We write down all of the information we want our story to tell and then edit the copy over and over again until the story flows in a manner that everyone will understand. No further explanation required. Everybody understands it.

Design
Great design works with the story to make the emotional connection. Your brand, in all of its media permeations, will be differentiated, instantly recognizable, and distinctively your brand.  Through design templates and treatments, we will provide you with tools to constantly connect your brand image across all media platforms.

Brand Strategy
We have a proprietary brand strategy program that delivers the vision, ideals, position, and essence in an interactive brand guide.  You have equity in your brand and we will capitalize on that valuable equity going forward.  Brands need to continuously evolve and change with the changing events around them.  Brands need to be refreshed and repositioned as outside forces can change the perception of your brand.  Your customers and key stakeholders are essential to determining the necessity of a brand repositioning.  Opening that dialogue will quickly tell us what we need to know about the direction going forward and how to tap the emotional connection.