Great marketing motivates buying decisions by making an emotional connection with the customer and key stakeholders.  We make those emotional connections after speaking at length with customers and key stakeholders, researching the market you compete in, and then relying on our own years of experience to tell your story in a way that connects with the target buyer and moves your business forward.

Great marketing also brings the customer benefit—the primary reason to buy—upfront in all marketing material.  Benefit headlines working together with visuals that tell the story of what the customer will receive if they buy.  We have only a moment in front of the customer while they are making a split-second decision to either learn more or abandon their curiosity about your product or service.  The benefit needs to immediately connect with the customer to keep them on the buying path.  If you fail to tell them the single most important benefit they will receive, you have wasted your best opportunity to connect with the customer.   We make certain our clients connect with the customer benefit.

And finally, over the years we worked with some of America’s most iconic brands in direct marketing, and it influenced us to measure our marketing efforts and report a return on investment.   Advertising should be measured, repeated when successful, and stopped when it is not providing an acceptable return on investment.  We help our clients do that.

The Synergy business model is unique in that we provide our clients with the strategy, brand direction, and templates they need to carry their message forward most effectively with their own resources.  Synergy focuses exclusively on strategic planning, storytelling, design, and branding.  We provide our clients with a brand guide and strategic marketing plan that clearly defines direction that can be executed by individual production specialists, while retaining the same consistent message across different media. We also help clients launch the new brand direction, first to their employees, and then to their customers.

Our clients’ in-house advertising people, or global advertising partners where applicable, use our brand guide to assure a consistent brand message and improved return on investment.