Because “he/she” wants it done that way

As a leader of your organization have you ever heard someone explain company direction by saying, “Because (insert your name here) wants it done that way!”

When it was my name inserted in that sentence it made the hair on the back of my neck stand at attention.

It was at a point in my career before I learned the power of storytelling.

It is tough to manage a large group of people and do your best to explain the “why” behind “why the company is a certain way.”

With memorable, planned, and consistent storytelling, all leaders can more easily guide the company in the direction you have chosen.