Do you understand why they buy?

When was the last time you sat down with your best customers or the people selling, installing, or handling your product or service and asked them what differentiates it from your competitors, and then determine ways to optimize that point of differentiation in your marketing?

Have you made time to understand and analyze the positioning of your competition?

Is this a good time to review your integrated marketing plan and seek opportunities to improve?

Have you mind mapped all of your touch points and made certain your message is consistent across all channels?

If you haven’t had time to do some of the above, relax and call Synergy Leadership Group. We have performed the above analysis and positioning for some of the most iconic brands in America.