Customers will pay more for the right brand image

Does the right brand image matter? According to a study done at the University of Georgia real-estate buyers will pay a 4.2% premium for a property in a subdivision that has the term “country” in its name, and an additional 5.1% on top of that for “country club.”

How customers perceive your brand can make a difference in what people are willing to pay for your product or service.